Melissa and Doug Toys Built a Toy Empire Using Old Principles

Melissa and Doug is the name of a line of very popular educational toys for children named after its founders, Melissa and Doug Bernstein. The couple has earned praise and recognition for their commitment to producing safe, high quality toys for children. At a time when product recalls are frequent due to toys being manufactured overseas with toxic plastics and paints, Melissa and Doug have carved a special niche in the very competitive toy industry with their colorful wooden toys and puzzles. The meticulous care that goes into producing each Melissa and Doug toy has made their products consistent top sellers and favorites of both parents and children alike.

Their wooden easel, for example, has been one of the fastest selling toys since hitting the market. The colorful wooden easel boasts chalkboards and dry erase boards on each side, a locking paper roll holder, a child-safe paper cutter and a plastic tray to hold art supplies. It’s height adjustable, allowing children to grow with their easel and enjoy years of fun. The popular easel has even become a popular fixture in day care centers and pre-schools because of it’s durability.

The Bernsteins started making toys in 1988 in Doug’s parents’ home and in the short time since, have grown their company into one of the biggest and most successful toy makers in the world. Melissa and Doug toys have been honored with many prestigious awards, including the Disney Family Fun Toy of the Year award, an All Star Award from FunFare magazine and a Top Pick award from Today’s Parent magazine.

Taking great pride in the fact that their toys bear their names, Melissa and Doug go to great lengths and spare no expense in making sure that their toys meet or exceed government safety regulations for toys. In addition to testing their toys for safety not just once, but during several stages of the production process, they voluntarily submit their toys’ passing test results for verification to third party independently accredited testing laboratories.



Source by Chris R Garcia

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